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Ovation MD 1&2 M/E – 多分辨率切换台产品 IBC 2007年，Ecolab推出Ovation MD 1/2ME切换台产品，该产品建立在2007 NAB上多清晰度切换台产品上。Ovation MD 1/2 ME切换台支持多格式的HD & SD，并且不需要其它的外部变换和同步设备。Ovation MD切换台产品也包括最新的强大的3D DVE特效在高级曲线功能和光效。

新的Opera 16 x 16切换台产品 – 受欢迎的多格式16路输出主机做了新的升级，可以提供更多的输出接口在同一个主机上。这个新的产品取代现在有16 X 8主机产品，以提供更多的灵活。新的设计后主机可以同时提供16路SDI,8路复合，4个模拟分量接口，允许生产更高的灵活性，便利性以及 Aux M/E输出。

Opera高级选项 – Echolab介绍'floating'内部帧同步和存储选项可以赋给每路视频以任意格式输入Opera切换台产品，这个新增的强大功能不再需要额外的帧同步器和A/D转换器，使整个系统安装简便并大大降低了整个系统的成本。新的FX包中增加了DVE特效，并且增加了线性键和色度键以及DSK的功能

Overture – 更新了这个非常成功的7系列，这个2 M/E面板是是新的推荐的2 M/E控制界面。这种新的设计包含了所有的业务特点，基于获奖的Opera 1M/E产品系列，并增加了许多新功能，包括“Look Ahead”预演功能在全部的M/E母线。

Conductor – 通用的Echolab控制系统从新设计，用来控制第三方产品和机器的控制，放弃专用服务器的需求。Echolab介绍它的下一代系统，Conductor，基于Windows强大的触摸屏控制板系统。这个控制系统增加了对CG,VTR,DDR和特效序列。

远程AUX面板 – Echolab将展示Opera，Ovation系列广播级切换台与AUX面板完美匹配。AUX面板使用TCP/IP协议与Echolab切换台通讯，更改输入源信号到一个特定的输出。AUX面板方简便的通过Echolab切换台产品控制任意信号的输入输出，用来控释给大屏幕或投影仪，它是至关重要的组成部分，在整个的直播制作过程当中。

Clarity 300接口 – Pixel Power和Echolab公司已经建立一个联合系统解决方案，允许切换台操作人员在直播时可以控制图形和素材，以简化视频制作过程，并提供足够的灵活性。Pixel Power Clarity 在这个新的解决方法里可以完全被Echolab的Opera 3416切换台控制。

更多详细产品信息请看Echolab公司网站。
www.echolab.com. .

BILLERICA, Mass. — 3月, 2007年 Echolab 公司 — 技术先进的视频切换台和其他广播工具的供应者，将介绍它的Ovation MD多清晰度视频切换台产品给欧洲市场在IBC 2007。 OvationMD产品系列基于多次获奖和非常成功的Opera SD切换台之上，采用最新的科技工艺支持高清视频和多种分辨率。

"Ovation MD 今天是可提供的最多用途的视频切换台产品 - 杰出的性能满足各种广播电视机构使用。很好的响应性和极好的技术能力是Echolab的能力的另一个例子"，奈杰尔·斯普拉特林，Echolab 董事长说。 "在Echolab，这样极赴富创新精神的产品开发总是持续不断的。的确，我们期望看到Ovation MD产品广播行业不断发展的时候起到一个承前启后的重要作用。

OvationMD 切换台有强大的功能和简便的操作，实况转播产品和足够灵活以满足用户需求的增长和转换。这个OvationMD 系列产品支持SD格式，并简化向HD生产过度。另外OvationMD切换台产品系列与Echolab的Opera系列拥有同样的功能，全部的功能键在每级M/E上，下游键，帧存，帧同步器和联合控制。

那些OvationMD 系列也包括内部模拟对数字和数字对模拟变换，上下变换，帧同步器和帧存。 OvationMD创造性的功能可以同时赋予所有格式输入输出信号同步信号，多层键，先进的3DVE特技支持with和 lighting

紧凑型和具成本效益的, OvationMD 切换台动态的多定义的功能性提供复杂的可选择的特征，广播系统可以方便的共享任意格式图像。OvationMD系列产品给人印象深刻的选项内部转换功能允许切换台接受任意格式和帧速率，然后输出为1080i、720P或SD格式。这个单一化的大型主机系统的内置转换功能设计可以极大的减少整体成本。

更多Echolab产品信息请参考网站 www.echolab.com.cn.

马萨诸塞州比勒瑞卡市，2007年8月日讯---- 今天，Echolab公司宣布委任北京优软通科技发展中心（UBS Consulting）总经理常纳新（Harrison CHANG）先生为该公司驻中国北京的总代理商和顾问。该公司生产专业视频制作切换台和广播设备，其产品领先业界同类产品。

Echolab公司与北京优软通公司签署了自7月1日起为期两年的协议。协议规定，UBS Consulting独家代理Echolab所有产品在中国销售，其中包括备受瞩目的Ovation MD切换台。UBS Consulting还将为Echolab公司提供销售和营销支持，包括翻译服务和展会管理。Echolab公司将通过展会之力进入中国市场，连同北京优软通科技发展中心其他合作伙伴厂商。作为开展中国营销的第一步，Echolab将与UBS Consulting其他合作伙伴共同参加于2007年8月22日——25日在北京举办的BIRTV展览会,展台号为4021。在展会上，Echolab将展示其双格式Opera视频切换台.

“我们期待着将Echolab公司尖端水平的切换台技术引进中国广电行业，”UBS总经理常纳新先生说，“随着市场不断壮大并走向成熟，广电机构对产品的要求更趋严苛、复杂，他们需要像Echolab这样最出类拔萃的方案”。

UBS Consulting的共同创始人兼首席执行官常纳新先生是中国广电行业

的高级经理人，在商业策划、销售、市场营销、渠道开发与管理以及市场调研方面经验丰富。在创立UBS Consulting之前，常先生是Tektronix VPL的高级业务发展经理，负责公司在中国开发、拓展新业务的战略性任务。此前，常先生任职苹果中国公司专业视频代理商和商业同盟总经理，为拓展公司在中国的视频和软件业务发挥了重要作用。

“新兴的中国市场为Echolab提供了巨大的商机，我们致力于在中国强势登场，” Echolab总裁奈杰尔普莱特林（Nigel Spratling）说，“常纳新先生和UBS Consulting是我们理想的合作伙伴，他们能够帮助我们抓住这些令人振奋的新机遇；同时我们也期待与UBS Consulting合作，共同推动Echolab在中国的业务发展”。

北京优软通科技发展中心介绍：

北京优软通科技发展中心是中国首家致力于协助具有尖端科技的国际公司拓展中国市场的广电业咨询公司。其使命是通过提供专业的见解、全面高效的参与和咨询服务，协助从事影音及广电行业的公司以最低的成本、迅速有效地进入中国市场，避免战略和商业陷阱。详情请登陆www.ubschina.com

Echolab 公司介绍：Echolab公司是生产视频制作切换台及相关工具的龙头企业，在制作和传播多种格式的数字媒体方面具有高度灵活性和转播可靠性。建立在其屡获殊荣的芯片技术系统上的双格式Opera、SDI格式Nova，以及新的多定义Ovation MD切换台生产线，可以高质量地输出模拟信号和各种数字信号，并支持缩放功能以方便未来的信号放大及操作增强需要。详情请登陆www.echolab.com

Echolab Releases Update of Opera Series of
Video Production Switchers

New Features Geared Towards Simplified Installation, Reduced Power Consumption, and Streamlined Processing of Analog and Digital Inputs

BILLERICA, Mass. — Aug. 30, 2007 — Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced an array of new features and new pricing for its Opera series of dual-format production switchers. The latest Opera firmware features floating frame synchronizers for managing untimed feeds and internal frame stores for simplified installation and reduced power consumption.

Built on Echolab’s award-winning System on Chip technology, the Opera switchers accept and deliver both digital and analog signals without the need for external analog-to-digital converters. Users can choose between analog or digital input modules to customize the Opera switcher for each production environment. Simultaneous dual-format output is standard on every Opera system.

The new floating frame synchronizer builds on the Opera series’ dual-format architecture to synchronize untimed feeds from such sources as DVD players, satellite, remote studios, and microwave links. Because it is floating, the synchronizer can be used on any input, and it can be dynamically reassigned to any other input.

The Opera series’ new frame stores are a valuable asset for any production environment and can even replace a dedicated clip/still store for certain applications. The Opera frame stores offer tremendous flexibility with an easy-to-use workflow and, because they are floating, can be assigned to any input. This flexibility allows the TD to configure the switcher to his or her workflow without having to change any wiring. The floating frame stores are loaded from the mainframe buffer and can be configured to load at startup. A still can be captured from any input and stored onto the floating frame store, or it can be transferred to the switcher using a Photoshop® plug-in or an easy-to-use utility that sends the graphic to the switcher via Ethernet.

Both the Opera frame synchronizer and the frame stores are internal to the switcher, reducing cabling and power consumption, saving valuable rack space, and allowing for fewer failure points.

“The Opera production switchers are an attractive alternative for those customers who want the same power and reliability of the big-name production switchers at a fraction of the cost,” said Nigel Spratling, Echolab president. “A fully loaded Opera switcher is within reach for any budget, with rich functionality not usually found at this price point.”

Echolab has made it easy and cost-effective to purchase the upgraded Opera series switchers by offering packages that include the new options at a reduced price. Additional upstream keyers, chroma keyers, downstream keyers, and DVEs may also be purchased for a nominal price. The new switchers will be available Sept. 1, 2007, from value-added dealers, system integrators, system builders, and small OEMs that focus on video switching, conversion, and interface products.

More information about Echolab’s products is available at www.echolab.com.

BILLERICA, Mass. — Aug. 14, 2007 — Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the appointment of Harrison Chang of UBS Consulting as the company’s new master distributor and consultant based in Beijing, China.

Echolab has contracted with UBS for a two-year term, which went into effect July 1, 2007. Under the terms of the agreement, UBS will be sole distributor in China of all Echolab products, including the highly anticipated Ovation MD production switcher. UBS will also provide sales and marketing support for Echolab, including translation services and trade show management. Echolab will kick off its China marketing efforts by exhibiting, together with other UBS partner manufacturers, at the BIRTV 2007 show scheduled for August 22-25 in Beijing. At the show, Echolab will demonstrate its dual-format Opera video production switcher.

“We’re looking forward to introducing Echolab’s state-of-the-art switcher technology to the Chinese broadcasting industry,” said Chang. “As the market continues to grow and mature, broadcasting organizations’ requirements are becoming more discriminating and sophisticated — and they’re demanding best-of-breed solutions such as Echolab.”

As co-founder and CEO of UBS Consulting, Chang is a seasoned senior executive in China’s broadcasting and video industries with expertise in business planning, sales and marketing, channel development and management, and market research. Prior to founding UBS, Mr. Chang was senior business development manager for Tektronix VPL, with strategic responsibility for forming and driving new business for Tektronix in China. Prior to Tektronix, he was professional video reseller and business alliance manager for Apple China, where he was instrumental in developing Apple’s Chinese video and software business.

“The emerging Chinese market offers tremendous opportunities for Echolab, and we’re committed to developing a strong presence there,” said Nigel Spratling, Echolab president. “Harrison and UBS are the ideal partners to help us seize these exciting new opportunities, and we look forward to working together with UBS to help develop Echolab’s business in China.”

More information about Echolab’s products is available at www.echolab.com.

Echolab Corporation Appoints Tom Oriola and
Mike Mitchell as Regional Sales Managers

BILLERICA, Mass. — Aug. 16, 2007 — Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the appointment of Tom Oriola as regional sales manager for the northern U.S. and Canada, and Mike Mitchell as regional sales manager for the western U.S. and Canada. Oriola has been promoted from a sales engineer position with Echolab, bringing more than 15 years of experience in broadcast video switcher sales and engineering — including a previous role at Echolab from 1988 to 2002. Likewise, Mitchell has more than 15 years of sales experience in the video technology industry, joining Echolab from VMI, Inc.

Oriola manages all sales territories east of Missouri and north of Virginia in the U.S., as well as eastern Canada and the Maritimes. In addition to working with broadcast video switchers, he has held sales and engineering positions in networking, telecommunications and IP video delivery organizations. Other previous positions include senior inside account executive for Extreme Networks, senior account executive for XO Communications, and account executive for Industrial Video and Controls. “I look forward to maintaining Echolab’s continued growth in the broadcast market through strong customer focus and the continued introduction of leading-edge technology,” said Oriola.

As a sales professional, Mitchell has consistently been in the top quarter for sales volume throughout his career. Prior to Echolab, he served as a sales account executive for VMI Inc., where he played a significant role in the company’s sales leadership. Previously, Mitchell was a production specialist for the Sacramento River Cats baseball team and also held sales account executive positions at ATV Video Center and Northern Video Systems. At Echolab, he now manages all U.S. sales territories west of Missouri as well as those in western Canada.

“I’m looking forward to helping make Echolab production switchers the number one choice in the region, and to creating a loyal following within the broadcast community,” said Mitchell. “Echolab is a solid company with a great product, and the potential for growth on the west coast seems unlimited.”

“Mike and Tom bring a strong element of professionalism and sales excellence to the Echolab team, and we are fortunate to have them both,” said Nigel Spratling, Echolab’s president. “We’re excited about the role they’ll play to strengthen relationships with our dealers and help them expand their Echolab business.”

Mitchell is based in Sacramento, Calif., and Oriola is based at Echolab’s corporate headquarters in Billerica, Mass. Both report to Andy Roeder, vice president of sales.

For more Echolab sales territory information,
please visit www.echolab.com/page43/index.html.

Echolab Corporation Appoints Chris McLendon
Sales Engineer for North America

BILLERICA, Mass. — June 2007 — Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the appointment of Chris McLendon as sales engineer for North America. McLendon comes to Echolab after working for 16 years at WMGT TV-DT in Macon, Ga., most recently as operations manager and chief engineer.

“Echolab is first and foremost a customer-responsive company, which I should know, because until recently I was a customer,” said McLendon. “I am excited about this opportunity to join a company I admire, not only for its products but for its attitude and integrity.”

Until recently, as operations manager at WMGT, McLendon reorganized daily operations to enhance efficiency, while as chief engineer wrote specifications for and oversaw installation of a station automation system for the new-media operations department. He was also responsible for day-to-day on-air, Internet, and news operations. His experience will prove valuable as sales engineer for Echolab, where McLendon will be responsible for helping customers in North America devise appropriate solutions to enhance their operations, and for helping support those solutions.

“This is an exciting time for us at Echolab as we solidify our reputation for innovation and technical expertise within the industry,” said Nigel Spratling, Echolab president. “Chris’s intimate knowledge of broadcasting’s ins and outs will enable him to support our customers and strengthen our relationships with them.”

O’Doherty’s Productions Wins Bet With
Echolab Nova Production Switcher

BILLERICA, Mass. — June 20, 2007 — Echolab Corporation today announced that O’Doherty’s Audio Video Productions of Dublin, Ireland, is deploying the company’s Nova 1416 switcher in its 26-foot broadcast truck, which travels almost 2,500 miles a month to provide A/V services to 16 racetracks spread across Ireland and Northern Ireland. O’Doherty’s is the premier provider of audio information, announcements, graphics, camera coverage, and replays to monitors and giant screens at racetracks in Ireland.

“The Nova 1416 is a hugely flexible system for its size,” said Paul Johnston, unit director for O’Doherty’s. “It’s perfect for our OB truck’s hectic schedule — we are always on the road, and we need absolute reliability as well as full functionality.”

The company was looking to upgrade its digital production and found Echolab to provide a switcher that, after bouncing around day after day on bad roads, was built for endurance. The Nova 1416 offers a robust system with high-end features, including a frame buffer that allows O’Doherty’s to store the individual racetrack logos, 16 routable AUX outputs that provide distinct SDI camera feeds, and flexible upstream and downstream keyers. Since space is at a premium, the compact 5-RU size of the Echolab Nova 1416 switcher is a plus, as is its cool, power-efficient operation. As with all Echolab switchers, at the heart of the Nova is Echolab’s innovative system-on-chip architecture, making the Nova not only easy to upgrade, but guaranteeing it will be in the race for many years to come.

Chris McClendon
Chief Engineer, WMGT

WMGT is a small market station, an NBC affiliate owned by the Morris Network Inc., that serves Middle Georgia facilities in historic downtown Macon. We launched our news operations, comprising of three daily newscasts, in 2004, and today they are the second-most-watched TV news programs in our market. This past March we enhanced the quality of these newscasts significantly – and simplified our production operations – by bringing online a new Echolab Opera 3932 dual-format (digital/analog) production switcher, which replaced an older analog system.

Because of our size, we really need to find the biggest bang for our buck when we go shopping for a new system. The Opera production switcher offered all the functionality we wanted at a phenomenal price. We evaluated more switchers than you can shake a stick at, and the Opera provided all the features we needed, along with a hybrid digital/analog design that made it possible to drop the switcher right into our production workflow.

Though our news operations are tapeless and we’ve launched 24-hour HD broadcasts from our digital transmitter, we haven’t yet upgraded all of our systems from analog to digital. The intelligence and flexibility of the Opera in handling both analog and digital inputs, managing crossconversion internally, and outputting composite and digital video enabled us to make a big jump forward – in terms of the technical director’s job and in the quality of our news production – with just one purchase. What’s more, the internal frame sync on every Opera input actually allowed us to eliminate the external processing gear and, in turn, a point of failure. Now we just plug in the input and everything is timed properly.

The Opera was also appealing to us because of its intuitive control panel. The panel layout is equipped just with what we need, and not the features we don’t. It took me only a couple of days to train the TD on the new production switcher, and we’ve found that we now can include much more sophisticated elements into our programming with far fewer button-presses. The switcher’s two DVEs give us a lot of new options during production, and the overall video quality has improved, as well.

To get the most out of the Opera, we’re also using Echolab’s Commander auxiliary panel, which extends the switcher’s control to internal and networked devices, providing easily customizable shortcuts to all switcher functions. As a result, the TD can move from one preset effect to the next using just one button rather than 12. With this capability we can do a lot more during the show with less risk of error. While we’ve added elements that make our news more interesting, exiting, and dynamic, we’ve actually simplified the work required to produce each show.

Getting the Opera installed and online was the easiest install I’ve ever performed. I did it myself and, when I did have a few questions, was able to pick up the phone and talk to an Echolab engineer right away. As we complete our shift into the digital world, we can swap out analog cards for digital cards, which means that going forward the Opera will continue to be a useful and valuable part of our operations.

Echolab’s Ovation™ MD 4000 Switcher
Wins Top Innovation Award at NAB

BILLERICA, Mass. — May 7, 2007 — Echolab Corporation, a leading provider of video production switchers and related tools, announced today that its Ovation™ MD 4000 series multi-definition video switcher for live production earned a “Top Innovation Award” from Television Broadcast magazine at NAB2007. A select panel of engineers, production professionals, and editors judged the awards for Television Broadcast, which is published by NewBay Media Video Group.

“We are pleased that Ovation was recognized as a significant advancement in broadcast evolution,” said Nigel Spratling, Echolab president. “The Ovation series of multi-definition products is another example of Echolab matching customer responsiveness to superb technical competence. It’s a match that will continue to result in innovative product development.”

The Ovation MD 4000 series supports standard-definition video formats and simplifies the transition to HD. In addition, each switcher in the Ovation MD line offers the same features as Echolab’s Opera series such as full-function keyers on each M/E, downstream keyers, frame buffers, frame synchronizers, and options for partner product control. Compact and cost-effective, Ovation MD switchers also offer sophisticated optional features like dynamic multi-definition functionality, enabling hassle-free resource sharing across broadcasts regardless of picture format, with the switcher making necessary conversions on-the-fly.

While most switchers are built for set functionality with limited or no future adaptability, Echolab’s Ovation is built on a re-configurable platform based on leading-edge FPGA technology from Xilinx, Inc. This platform means the Ovation video switching system is uniquely flexible and supportable. In addition, the architecture is efficient, enabling the switcher to save power and run at a cooler temperature, making it a tough product with a long, useful life.

More information about Echolab’s products is available at www.echolab.com.

BILLERICA, Mass. — May 7, 2007 — Echolab Corporation, a leading provider of video production switchers and related tools, announced today that its new Ovation™ MD 4000 series multi-definition switcher earned a Pick Hit award from Broadcast Engineering magazine at NAB2007. The Ovation MD 4000 was selected because of its uniquely dynamic multi-definition capabilities, enabling hassle-free resource sharing across broadcasts regardless of picture format.

“The Ovation MD 4000 series of multi-definition products demonstrates exactly how Echolab leverages technical expertise in service to our customers’ needs,” said Nigel Spratling, Echolab president. “We are pleased that Broadcast Engineering has recognized the accomplishments of our new Ovation MD product line.”

The compact and cost-effective Ovation MD 4000 series offers the same features as Echolab’s Opera series, including downstream keyers, full-function keyers on each M/E, frame synchronizers and buffers, and options for partner product control.

While the functionality of most switchers is set, severely limiting adaptability, Echolab’s Ovation MD 4000 is built on a re-configurable platform based on leading-edge FPGA technology from Xilinx, Inc. Using this platform, the Ovation MD 4000 video switching system is both flexible and supportable. In addition, the architecture is efficient, enabling the switcher to save power and run at a cooler temperature. The Ovation MD 4000 is a robust and reliable product that will have a long, useful life.

2007年IBC Echolab产品介绍

Echolab多分辨率切换台OvationMD介绍

Echolab 委任新的中国总代理商

Echolab Releases Update...

Echolab Names New China Distributor

Echolab Corporation Appoints Tom Oriola and Mike Mitchell...

Echolab Corporation Appoints Chris McLendon...

O’Doherty’s Productions Wins Bet...

Chris McClendon Chief Engineer, WMGT

Echolab’s Ovation™ MD 4000 Switcher...

Echolab Ovation™ MD 4000 Switcher Wins Pick Hit Award